Intro to Emotion Design- Pleasurability and Emotional Design

Here is a recording from a live usability seminar I gave a few weeks ago on the topic of emotion design and pleasurability. (Sign up at the bottom of that page to our usability research newsletter to be alerted to upcoming free usability seminars like this)...

In the age of the iPhone, emotion in design is heating up as a competitive differentiator. Products that deliver a compelling and elegant user experience are characterized by their ability to evoke and sustain emotion from the user.

This 40 minute seminar explores these key questions: What is emotion design?; How does it differ from usability?; and What aspects of emotion or pleasurability can be measured?

The seminar also covers the following questions:

How does emotion factor into user experience?; What is the impact of emotion on product user experience?; How can websites and web applications benefit from the latest insights in emotion design?; Is emotion a separate metric or related to usability?; How are emotional responses best measured?

Intro To Emotion Design- Pleasurability and Emotional Design- Experience Dynamics Web Seminar

Best Wishes,
Frank Spillers, MS

Comments

[Frank]

Hi Uttam,

Take a look at this post to see if answers any questions for you:
http://www.demystifyingusability.com/2007/10/what-is-design-.html

There is a strong relationship between the three.

User Experience is the name we give to the overall field, the quality of interaction we are trying to impact e.g. "improve the user experience".

Affective Design or Emotion Design is an emerging area of usability and is a key area in the user experience (pleasurability) along side ease of use, desirability, user satisfaction etc.

Emotion Design is inclusive of usability, and usability can often be inclusive of emotion design (if that is the design goal of the product).

For a theoretical model, take a look at some of my papers, you might find references there:

see Emotion as a Cognitive Artifact...

http://www.experiencedynamics.com/articles/published-works

Hope this helps,
Frank

[Uttam]

Hi Frank,
I am curious to know the relationship among: user experience, affective design, and usability issues. Is there any theoretical model built so far? I am interested to discuss the same, if possible.

Thank you
Uttam Kokil
PhD Student in Design
University of Minnesota