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March 25, 2004



I believe Progressive Disclosure has been around in the Selling space since at least 1967. Was reading a training article by the SBA, published in 1967, in which they encourage salespeople to use the progressive disclosure technique to slowly introduce all the features/benefits of a product/service so as not to overwhelm the potential buyer.




Maggie Sue

I just surfed in this interesting place. The competition is incredible but with a little luck and good connections you can get to the top. Good luck my friend.

Vidya Gopinath

Very informative post on progressive disclosure.You are correct in saying should be careful as to not overwhelm the users with too many features at a time.


Great post! I completely agree that Microsoft Office hiding infrequently used menu items is one of the worst uses of progressive disclosure ever implemented. I couldn’t stand having my menu item order changing on me constantly (making the learnability of the menus poor), and was ecstatic when I finally found the berried option to turn the feature off. I know my parents where thrilled as well when I turned it off for them while visiting on vacation. Now that they got rid of “Clippy,” I can only hope Microsoft will get rid of their progressive disclosure in Office’s menus as well well.



Matthew Oliphant

Strange, I was just talking about progressive disclosure tonight, and here is a great post on it.

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